IPAX Announces New Initiatives
Detroit, Michigan
April, 2006
IPAX Cleanogel, Inc. has announced several new initiatives as the company enters its 26th year of operations. IPAX is a woman-owned, WBENC certified chemical company that last year was named to three of the “Top” lists by Diversity.com: Top Woman-Owned Businesses; Top Diversity Owned Businesses; and Top Small Businesses in Michigan.
Alla Katz, President of IPAX, stated that: “Our Company has devoted a quarter century to developing and marketing the most environmentally preferred, most effective cleaning products in the industry. These new initiatives support our Company Mission, and are focused on improving the environment through expanding our product technology into new areas.”
IPAX Green Unikleen, the first product in the world with Green Seal Certification for Degreasing (GS-34) has long been a mainstay in the automotive industry, replacing hazardous solvents in parts cleaning operations. Green Unikleen is a versatile product, and is safe for cleaning all washable surfaces. The new IPAX initiatives are designed to bring this product’s benefits, along with other IPAX brands, to a broader range of customers in the Commercial/ Industrial markets, the Public Sector, and Consumer Products market.
The specific initiatives IPAX is taking to drive this expansion are:
- New Products – IPAX will continue to serve its customers by providing new products to meet their changing needs. Earlier this year, the company introduced IPAX Orange Asphalt Release for governmental customers and road construction companies. This product provides a lower cost, effective, more environmentally safe alternative to products that were previously used to prevent asphalt from sticking to tools and equipment during the paving process. This product is already in use by the City of Los Angeles.
- Industrial Cleaning and Degreasing – IPAX is expanding its product distribution to more effectively market to the Industrial Cleaning and Degreasing markets. IPAX has added major distributors and is seeking additional distributors to broaden the reach of its product throughout the US.
- Public Sector Contracts – IPAX is competing more aggressively for contracts with federal, state, and local municipalities, as well as with school systems, mass transit, and other public sector agencies. More and more, these customers are seeking affordable and effective cleaning and degreasing products that are also environmentally safe. Many are requesting Green Seal certified products in their bid specifications.
- Consumer Products – Our Company’s goal is to have a line of cleaning products marketed to consumers. Green Unikleen can be used to clean any washable surface, and will be the basis of an entire line of Green Seal certified consumer products. To accomplish this goal, IPAX is developing alliances with other manufacturers, brokers, and major retailers.
- International Markets – IPAX will continue to grow its business by expanding to overseas markets. Our 250,000 sq. ft. joint venture plant in China will go into full scale production later this year. Our China partner is making initial sales presentation to customers in the Industrial, Government, and Retail markets, and we expect the emerging China market to make an important contribution to our company’s growth.
- Parts Washer Service Expansion – IPAX provides comprehensive Parts Washer Service to plants in the Upper Midwest. This on-site service includes cleaning parts washer units, providing necessary repairs to the units, fluid replenishment, and waste disposal. We plan to expand this service to a broader geographic area through franchising independent service technicians. Through these franchisees, the environmental benefits of IPAX Parts Cleaning Service, and replacement of hazardous solvents, can be extended to new customers in expanded geography.
“We are excited about these new initiatives”, said Ms. Katz, “and feel that they will help our company reach many new customers.” |